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Which Wich

Rebranding
 
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For this project, I decided to rebrand Which Wich, one of my favorite sub shops. The rebranding includes identity, stationery system, packaging (cup, chips bag, sandwich bag, napkins, sandwich wrapper and stickers), uniform (apron and t-shirt), website, social media, store front and catering van.

 

The company logo represents Which Wich’s edgy and fun environment. The words “which” and “wich” frame the words “superior sandwiches” just like a sandwich. “Wich” is also flipped vertically, which allows for the company’s name to be read even when the logo is rotated.

 

*Finalist in SCAD Secession 2013.

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